July 28, 2022
Sweets brand Barratt, owned by Valeo Confectionery, has expanded its licensed product offering by adding seven new licensees to its existing portfolio with The Point.1888.
The new licensees are:
Trederwen Springs for naturally flavored spring water;
World of Sweets for ice poles;
Bulk.com for nutrition;
Cake Crew for cupcakes and tray bakes;
CRC Innovations will produce hot chocolate and milkshakes across multiple different formats, including straws and powders;
Asvina for biscuits, cakes, spreads, jelly and dessert mixes; and
Whatever Brands for soda.
"We're thrilled to announce some fantastic new products to add to the Barratt offering," says Bethan Garton, chief operating officer, The Point.1888. "It's been truly amazing to see the innovation that has gone into the products, focused on delivering a product that allows Barratt's iconic flavors to shine through. The Barratt portfolio offers many options to licensees as it stretches from the Wham bar to Poppets and Flumps. There is something for everyone."
"We are currently riding one of the hottest trends for the food and beverage industry, as consumers look for something new and surprising related to their childhood favorites," says Phil Holford, head, brands, Valeo. "Barratt offers licensees, and in turn consumers, an array of iconic flavor profiles loaded with memories. It's a great time to be involved, and we're delighted with the success we have seen so far."
The Point.1888 is exhibiting at Brand Licensing Europe 2022. Find out more info here.
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