Taco Bell, Tajín Blend Flavors in Limited-Time Menu

The flavors of Tajín are combining with Taco Bell classics in a new menu. First unveiled at Live Más LIVE, Taco Bell’s innovation keynote earlier this month, the new menu will feature a Tajín Crunchy Taco, Tajín Twists and a Tajín Strawberry Freeze. This partnership showcases how Tajín’s signature blend of mild chili peppers, lime and sea salt seasoning melds with classic Taco Bell menu items. 

“We’re thrilled to embark on this culinary journey with Tajín, a brand whose unique seasoning blends are revered for their versatility in the kitchen,” says Liz Matthews, global chief food innovations officer, Taco Bell. “This collaboration is a celebration of bold flavors and innovative pairings that showcases how Tajín’s iconic chili lime seasoning perfectly complements classic Taco Bell menu items. Together we’re bringing new flavors to the taco experience and delivering an unforgettable taste adventure.” 

Orange County fans can savor the flavors of the Taco Bell and Tajín menu until March 6 or while supplies last.  

“We are absolutely thrilled to see Taco Bell and Tajín fans come together to enjoy this exceptional limited-time offer, adding to the 1001+ ways fans can enjoy Tajín, the top-selling chili lime seasoning in the U.S. and Mexico” says Haydee Fernandez, alliances director, Productos Tajín. “This is an unprecedented collaboration between two iconic brands who have the privilege of having some of the most devoted fans in the world and we eagerly anticipate welcoming many more to savor and experience this one-of-a-kind menu.”