SEGA Signs Sonic Cake Deal

SEGA Europe has tapped online cake manufacturer London Cakes for a line of personalized Sonic the Hedgehog-themed party cakes. 

The cakes will feature Sonic and his friends in settings inspired by recent video game releases and can be customized to include personalized messages.

Each cake also features a QR code on the packaging leads to a Sonic video related to the specific cake.

The cake line was designed to complement Gemma International’s existing range of Sonic the Hedgehog partyware, which includes paper plates, cups, a table cover, invitations, thank you cards and loot bags.

Sonic the Hedgehog cakes are available now at CakesNextDay.com and LondonCakes.com.