Sponsored By

See's Candies Work with Bay Area Brands for Sweets

To celebrate its 100th anniversary, See's Candies launches its limited-edition sweet with ingredients from fellow Bay Area companies.

License Global

April 5, 2021

1 Min Read
chococoffee.png

See's Candies has joined forces with Peet's Coffee and Guittard Chocolate Company to help create their April Sweet-of-the-Month, chocolate coffee beans.

"As part of our centennial year, we are releasing a new piece each month," says Pat Egan, president and chief executive officer, See's Candies. "When we decided to make chocolate-covered coffee beans, I couldn't think of better partners than our friends at Peet's and Guittard. All three of us have deep roots in the Bay Area and share traditions of creating premium products and taking care of customers. So, developing this together with other California icons that also have a great company culture was a real treat."

Single-origin coffee beans from Brazil are roasted by Peet's, then coated in See's dark chocolate supplied by Guittard.

"We are excited to share a special partnership with See's Candies and Guittard Chocolate Company that celebrates our common heritage in the Bay Area," says Shawn Conway, chief executive officer, Peet's Coffee.

The first of its kind collaboration between the local companies as See's Candies commemorates 100 years of business and a 75-year-old relationship with Guittard Chocolate.

"Our partnership is grounded in a common goal: a commitment to quality and craft of both chocolate and candy," says Gary Guittard, president, Guittard Chocolate. "We're thrilled to work with Peet's Coffee, another long-lasting and innovative Bay Area company, on this product collaboration that highlights our collective dedication to coffee, chocolate and confection."

See's Candies chocolate coffee beans are available now for $5 in shops and online, while supplies last

Read more about:

remove

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like