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April 6, 2018
America Greetings Properties’ Care Bears brand and Sanrio’s Little Twin Stars brand have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.
Little Twin Stars, which features the characters Kiki and Lala, is Sanrio’s second most popular licensing program behind Hello Kitty in Japan.
The collaboration, which was developed by Care Bears' Japanese licensing agent Mindworks Entertainment and Inoue Corporation, launched in April with an exhibition at Parco and has grown to include 23 licensees.
Now the crossover is also featured in the Kiki & Lala x Care Bears café at Sweets Paradise. Fans at the café can enjoy foods, sweets and drinks in a themed dining space that features Care Bears and Kiki & Lala-branded interior and exterior art illustration and decorations including staff uniforms, placemats, in-store décor and accessories, as well as themed mugs and clear folders as premium giveaways.
In addition to the exhibition and themed café, a unique storyline has also been developed whereby Kiki and Lala join the Care Bears in making “cloud bears” in the sky called “Sky Buddies.”
“This is an important extension of our partnership for Care Bears with Sanrio’s hugely popular Little Twin Stars,” says Carla Silva, vice president of global licensing, AGP. “We are incredibly proud of the café concept shop delivering an authentic dining experience and sweet treats at Hiroshima Parco for our fans throughout Japan that have enthusiastically embraced the collaboration between the Care Bears and Kiki & Lala."
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