Sabra x Frank’s RedHot and Stubb’s Hummus Collab

Sabra hummus introduces three flavor collaborations pairing hummus with some of America’s bold-flavored brands.

License Global

August 10, 2023

1 Min Read
The three new Sabra Hummus flavors.
The three new Sabra Hummus flavors.Sabra

Sabra’s latest flavors include Sabra Buffalo Hummus made with Frank’s RedHot sauce, Sabra BBQ Hummus inspired by Stubb’s sauce and Sabra Southwest Hummus. 

“These outstanding dips are for the big flavor fans out there,” says Olugbenga Diyaolu, global chief research, development and sustainability officer, Sabra. “As we reach for snacks more often, we want more from them … more intense flavor, more satisfying textures, more fulfilling options. I am really proud of the team for crafting these extraordinary dips! Whether you are new to hummus or already dip in daily, I think you will be blown away by the creamy texture and bold flavor Sabra is bringing to the table. If you have Sabra hummus in the fridge, you're always snack-ready.” 

This launch is the first in a series of bold-flavor innovations from Sabra and are available online and in the deli department of major supermarkets. 

Read more about:

North America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like