Rodale Takes Men’s Health to Food Aisle

Lifestyle magazine continues its expansion into food.

Rodale, owner of the Men’s Health magazine, will launch a new line of Men’s Health-branded frozen entrees in the U.K.

Golden Goose, Men’s Health’s European brand licensing agent, brokered the deal.

The Men’s Health Kitchen line, produced in partnership with Kerry Foods, will include nine high-protein frozen entree options. The line will also include three kinds of pulses and grains, as well as three spice rubs.

In addition to the frozen entree line, Men’s Health will also expand its Men’s Health Fuel snack line this spring. The product, produced in partnership with Fiddes Payne, will add three new snack pots and two additional smoothie boosters.

“We are thrilled to be expanding the Men’s Health product line in the U.K. with our new global partners at Kerry Foods and Fiddes Payne,” says Rob Novick, senior vice president, international, business development and partnerships, Rodale. “The Men’s Health brand is the largest, most trusted lifestyle brand in the world. Our new line of frozen meals and snacks provides men with the tools they need to continue leading healthy, successful and active lifestyles and makes it easy for them to navigate and shop for well-made, nutritious meal options.”

The new Men’s Health Kitchen and expanded Men’s Health Fuel lines will be available for purchase next month in the U.K. at participating retailers, including ASDA and Sainsbury’s.