Reese's Puffs Sign Sweet Deal with Travis Scott

The musician reveals his special-edition Reese's Puffs cereal box.

License Global, Content Editor

June 26, 2019

1 Min Read

Musician Travis Scott and Reese’s Puffs are partnering for a new cereal box, according to People.

The special-edition General Mills cereal will run $50 per box. Scott announced the partnership via Instagram with a photo caption that read, “Sweet Sweet.”

Though the cereal itself will remain the same, Scott redesigned the special-edition cereal boxes, which feature his action figure holding a spoon. The cereal collaboration is now live on Scott’s website.

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General Mills

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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