Red Bull is Ready for Festival Season

Red Bull and Live Nation are plugging into festival season with a new mobile game and a line of collectible drink cans.

The Red Bull festival cans will feature UV backlight technology and will only be available at five select partner festivals as well as bars and restaurants in the region surrounding a given festival. 

The energy drink company has also linked with its festival partners Bonnaroo, EDC Las Vegas, Governors Ball, Lollapalooza and Austin City Limits Music Festival for “Red Bull Festival Run,” an online game that invites players to compete in a series of challenges and offer the chance to win a variety of game prizes including a V.I.P festival experience. The “Red Bull Festival Run” game is available now at Festival.RedBull.com