Pringles, The Caviar Co. Reveal Collab Collection

In a collaboration to merge Pringles with caviar brand, The Caviar Co., the two aim to provide fans with a unique flavor experience – the “Crisps and Caviar Collection.” The partnership was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk.

The collection pairs Pringles Original, Sour Cream & Onion and BBQ flavors with The Caviar Co.’s Classic White Sturgeon Caviar and Smoked Trout Roe and features three “Crisps and Caviar” kits.

“Pringles and caviar are the high-low snack the world didn’t know we needed, but the combination is simply delightful,” says Petra Higby, chief executive officer, founder, The Caviar Co. “We expertly paired our high-quality, sustainably sourced caviar and roe with Pringles flavors that complement each other in taste, aroma and texture – the result is a must-try collection that takes the guesswork out of pairing and serving caviar, is sure to elevate any occasion and brings your caviar dreams to life.”

Fans can select from three kit offerings, each stocked with a gold collectible caviar keychain to open tins and two spoons to enjoy the trendy snack at home or on-the-go:

● Pringles x The Caviar Co. Smoky Shores: Pringles Sour Cream & Onion pairs with The Caviar Co.’s Smoked Trout Roe and crème fraiche. The kit is equipped with a Mr. P bow tie-inspired serving tray.

● Pringles x The Caviar Co. Salt of The Sea: Pringles Original with The Caviar Co.’s Classic White Sturgeon Caviar and crème fraiche, also with the Mr. P bow tie-inspired serving tray.

●Pringles x The Caviar Co. “Crisps and Caviar” Flight: A flight of Pringles Original, Sour Cream & Onion and BBQ to pair with The Caviar Co.’s Classic White Sturgeon Caviar and Smoked Trout Roe.

“From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar – and in true Pringles fashion, we’re satisfying the caviar-curious,” says Mauricio Jenkins, U.S. marketing lead, Pringles. “Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner, but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringles tasting experience unlike one you’ve ever had before.”

See Katie Hall, director, brand management, Beanstalk and Sheelagh Li, associate vice president, Beanstalk, on a panel discussion, 'Navigating the Food Aisle,' on Thursday Oct. 5 at Brand Licensing Europe.

Register for Brand Licensing Europe 2023.