May 17, 2022
Enlisting the help of First We Feast's “Hot Ones” hot wing sauces, Pringles is releasing a new limited-edition Pringles Scorchin' “Hot Ones” lineup.
"Our partnership with ‘Hot Ones’ is a match made in spicy heaven, so we're thrilled to collaborate with the show known to test your limits with hot questions and even hotter wing sauce," says Mauricio Jenkins, senior director, marketing, Pringles. "We challenged ourselves to perfectly match the fiery burn of ‘Hot Ones’ wing sauce to create our spiciest flavors yet. The debut of the Pringles Scorchin' Hot Ones lineup will have fans sweating just like their favorite celeb guests on the show."
The product is available in three flavor varieties:
Pringles Scorchin' “Hot Ones “The Classic Hot Sauce: The timeless hot sauce flavor with an extra peppery kick
Pringles Scorchin' “Hot Ones” Los Calientes Rojo: The perfect balance of sweet applewood smoked red jalapeños and tangy habanero
Pringles Scorchin' “Hot Ones” Los Calientes Verde: The punchy, smoky blend of serrano and habanero chiles, sweet fruit and tart tomatillo
"Since its launch in 2012, the Emmy-nominated ‘Hot Ones’ continues to be a pop-culture phenomenon,” says Chris Schonberger, general manager, First We Feast. “What started as a show 17 seasons and two billion views ago, has forever redefined the way celebrities connect with their fans and the world at large. This partnership with Pringles will once again satisfy the appetite of our massive fan base of Spice Lords and encourage them to eat the show in a new way."
Pringles Scorchin' “Hot Ones” Los Calientes Verde will be available at retailers nationwide in June, Pringles Scorchin' “Hot Ones” Los Calientes Rojo will be available at Walmart stores in June and limited-edition Pringles Scorchin' “Hot Ones “The Classic Hot Sauce will be available at Circle K in July, while supplies last.
"Hot Ones" (as part of the BuzzFeed) will be exhibiting at Licensing Expo. Find out more information here.
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