Sponsored By

The Point.1888’s Exclusive Range of Barratt Ice Cream at Iceland Expands Again

Eight new items are joining the lineup.

License Global

April 5, 2022

1 Min Read
4622Barrat.png
The Point.1888

Sweets brand, Barratt, owned by Valeo Confectionery, is adding a new selection of classic sweet flavors to its ice cream range, exclusive to Iceland. The range is available in-store now. 

Following the existing range of nostalgic sweet shop favorites, the new flavors arrive straight from the Pick n’ Mix aisle and include Dolly Mix, Cherry Cola Bottle, Giant Strawberries, Wham Rocket, Milk Teeth, Refreshers and Mini Poppets Ice cream bites in mint and salted caramel flavors. 

The new flavors are an expansion of the original range, created in 2020 and follow further growth to the range in 2021, where eight SKUs were added to the ice cream range including Cola Bottles, Foam Banana, Milk Bottles and Sherbet Fountain.  

“We’re absolutely thrilled to announce a further eight SKUs to the Iceland’s Barratt range,” says Bethan Garton, chief creative officer, The Point.1888. “The range has gone from strength to strength over the past two years as consumers demand more products that highlight the iconic and fun flavors of Barratt sweets. Iceland has been the perfect partner for Barratt by working collaboratively to deliver truly innovative product.”  

  

Read more about:

The Point.1888

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like