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April 5, 2022
Sweets brand, Barratt, owned by Valeo Confectionery, is adding a new selection of classic sweet flavors to its ice cream range, exclusive to Iceland. The range is available in-store now.
Following the existing range of nostalgic sweet shop favorites, the new flavors arrive straight from the Pick n’ Mix aisle and include Dolly Mix, Cherry Cola Bottle, Giant Strawberries, Wham Rocket, Milk Teeth, Refreshers and Mini Poppets Ice cream bites in mint and salted caramel flavors.
The new flavors are an expansion of the original range, created in 2020 and follow further growth to the range in 2021, where eight SKUs were added to the ice cream range including Cola Bottles, Foam Banana, Milk Bottles and Sherbet Fountain.
“We’re absolutely thrilled to announce a further eight SKUs to the Iceland’s Barratt range,” says Bethan Garton, chief creative officer, The Point.1888. “The range has gone from strength to strength over the past two years as consumers demand more products that highlight the iconic and fun flavors of Barratt sweets. Iceland has been the perfect partner for Barratt by working collaboratively to deliver truly innovative product.”
Read more about:The Point.1888
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