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April 27, 2023
Christine Cool, global licensing manager, Perfetti Van Melle, has decided to step down from her role after a successful career of 25 years to pursue personal interests. Marta Ballesteros will replace Cool, effective May 1.
Cool kickstarted Perfetti Van Melle’s licensing program with Chupa Chups in 1998. Soon, the international expansion took flight and together with Marta Ballesteros, Cool has led and built a passionate and high-performing team and spearheaded the expansion of Perfetti’s licensing program, now involving 10 candy brands on a global scale.
Ballesteros brings a wealth of knowledge, strong international sales experience of over 22 years in licensing and solid management skills that will be a tremendous asset to lead the unstoppable growth of Perfetti’s global licensing program with its brands Mentos, Chupa Chups, Airheads, Frisk, Brooklyn, Smint, Fruit-tella, Alpenliebe and Big Babol.
“Taking on global responsibilities is not just an appointment – it's a true honor and opportunity to lead and collaborate with talented individuals,” says Ballesteros. “When I look back at the impressive evolution of Perfetti brands in licensing, I feel incredibly proud. But what excites me even more is the future. As part of a leading confectionery group with over 30 brands and operations in over 150 countries, the possibilities are limitless. Our focus on brand building and consumer engagement remains steadfast, and I'm fully committed to driving growth and success in our global licensing initiatives.”
"It has been a true privilege to have worked with these beautiful brands, create their signature style and take them to a myriad of extensions,” says Cool. “It’s very rewarding to have been at the origin of a business diversification that keeps thriving and shows endless potential. I feel grateful that this career has allowed me to bring joy to consumers all over the world and to have had the opportunity of building strong relationships with the people in the licensing community."
In March, License Global spoke to Cool, who announced leaving Perfetti Van Melle. Read more about her time with the company here.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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