February 15, 2023
Last year, License Global shared that Pepsi was releasing Peeps marshmallow-flavored soda, which would only be available via a sweepstakes. Now, Pepsi x Peeps is back, and the marshmallow-flavored cola is now available at retail for the first time.
The drink combines the taste of Pepsi-Cola with the sweet Peeps marshmallow flavor. The flavor – paired with a Peeps-inspired design in vibrant yellow packaging – is a celebration of the approaching spring season.
“We couldn't be more excited to reignite our partnership with Peeps, bringing two iconic brands back together after the frenzy of consumer interest in 2021,” says Katelyn Meola, director, brand Pepsi. “The collaboration is truly unparalleled – a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and Peeps lovers all over the country. Since only a few fans were able to get their hands on the coveted cans last time, we're thrilled to give everyone across the country the chance to indulge in Pepsi x Peeps this time around.”
To celebrate the limited-time product launch and kick off the spring season, the duo is utilizing Snapchat's augmented reality technology to send fans on a virtual egg hunt for a chance to unlock prizes, including a spring trip for two and exclusive Pepsi x Peeps merchandise.
“The Peeps Brand is always looking for new and exciting ways to bring our delicious marshmallow flavor to fans, and the partnership with Pepsi is truly a groundbreaking way for them to express their ‘Peepsonality,’” says Caitlin Servian, brand manager, Peeps. “After the astonishingly positive response from our fans to the first Pepsi x Peeps collaboration, we are thrilled to bring back the offering just in time for spring.”
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