Pepsi, Peeps Toast to New Drink

"After what has been a very difficult year, many consumers are looking for new things to smile about,” says Todd Kaplan, vice president, marketing, Pepsi. “To celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola. This Pepsi x Peeps collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long. We know our consumers love our limited product drops, and we believe that Pepsi x Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favorite."

The #HangingWithMyPEEPS national sweepstakes has kicked off and, in addition to limited edition three-pack prizes, Pepsi will award 10 grand prize winners with a collector's package of Pepsi x Peeps. Peeps and Pepsi are also collaborating to create Peeps dioramas.

"The Peeps brand always