Oscar Mayer Teams Up with Popbar for Hot Dog-Flavored Frozen Treat

Oscar Mayer has debuted its first Cold Dog, a frozen pop flavored like the Oscar Mayer wiener. Stemming from Oscar Mayer’s “Stupid or Genius” campaign – focused on odd ways to enjoy the wiener beyond grilling – the Cold Dog sparked a sizzling social media debate. While a cold hot dog may be polarizing, tens of thousands of fans relished the idea of a hot dog-flavored frozen pop and crowned the Cold Dog “genius,” so the brand made it a reality. 

Oscar Mayer, a Kraft Heinz Company brand, teamed up with Popbar, a frozen desserts company specializing in handcrafted gelato on-a-stick, to create the Cold Dog, featuring the smokey, umami notes of Oscar Mayer’s wiener – topped with a signature swirl of “mustard.”  

“After the overwhelming fan excitement for our beloved Cold Dog, it was a no-brainer to make this hot dog-inspired frozen pop a reality,” says Anne Field, head, North American brand communications, Oscar Mayer. “For more than 130 years, Oscar Mayer has been sparking smiles and bringing levity into everyday moments, and we are thrilled to bring fans another wonderfully odd way to enjoy our iconic wiener while beating the summer heat.” 

In celebration of the Cold Dog’s debut, Oscar Mayer’s 27-foot hot dog on wheels dons an icy makeover to sample Cold Dogs. Outfitted as a frozen pop truck, the Wienermobile features frosted windows, icicle-inspired decorations and more as it travels to popular summertime destinations in NYC and the Jersey Shore now through Aug. 27. 

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The new frozen treat is available at select Popbar locations in Long Beach, New York City, Alpharetta-Atlanta and New Orleans while supplies last.