Oscar Mayer Brand Launches Bologna-Inspired Face Mask

The Chicago-based meat company is expanding into beauty.
License Global

January 19, 2022

The Oscar Mayer Bologna face mask
Oscar Mayer

Kraft Heinz's Oscar Mayer has released a bologna-inspired face mask. 

The meat company partnered with Seoul Mamas, a Korean beauty and skincare company, for the mask. 

"Oscar Mayer has a legacy bringing levity to things that have gotten too serious, and beauty is a ripe territory to playfully subvert," says Lindsey Ressler, senior marketing analyst, Oscar Mayer. "Inspired by those who used to playfully make masks out of their bologna as kids, this product was born as a modern-day way to spark smiles for fans of Oscar Mayer and beauty enthusiasts alike. This is the latest in our brand movement to create work that feels more like pop-art and less like traditional commercial advertising inspired by the old, modernized for today." 

The masks are now available on Amazon while supplies last. 

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