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April 6, 2018
Nestlé has expanded its relationship with licensee Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Under the 22-year deal, F&N will now manufacture and distribute Carnation, Bear Brand, Bear Brand Gold, Ideal Milk and Milkmaid in territories included in the Association of Southeast Asian Nations including Singapore, Thailand, Malaysia and Brunei. More specifically, the arrangement includes the rights to the Carnation brand in Thailand, Laos and Cambodia, and Carnation evaporated creamer, Ideal evaporated milk, Milkmaid sweetened condensed milk and sweetened beverage creamer for Malaysia, Brunei and Singapore.
The new agreement is in addition to a 2007 deal that appointed F&N as the licensee for Nestlé's canned liquid milk, UHT and chilled dairy and juice business in Thailand.
"Nestlé's Carnation and Bear brands already enjoy a strong consumer following in ASEAN," says Dato Ng Jui Sia, chief executive officer, non-alcoholic beverages, F&N. "Coupled with our unrivalled on- and off-trade distribution network, we are able to realize their massive potential in this region."
Read more about:nestle
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