July 6, 2021
McDonald’s, known as “Macca’s” in Australia, has teamed up with Australian sleepwear brand Peter Alexander, to launch an exclusive range of limited-edition pajamas celebrating 50 years of Macca’s in Australia, in a deal brokered by The Joester Loria Group.
“We are so excited to partner with Peter Alexander to launch our very own range of limited-edition Macca’s pajamas,” says Amanda Nakad, marketing manager, McDonald’s Australia. “Ronald, Grimace, Birdie and the Hamburglar are a huge part of our history and we love the sense of nostalgia and fun they bring to making this collection so uniquely Macca’s. We can’t wait to see our customers sporting their iconic PJ’s and joining us in celebration of 50 years in Australia.”
The collection includes depictions of McDonald’s characters like Ronald McDonald, Brimace, Birdie and the Hamburglar.
“We’ve brought to life the iconic McDonaldland characters, the retro feel of the 1970s and our signature sleepwear style in a collection that is sure to bring back memories of childhood treats, late night Macca’s runs and that Big Mac feeling,” says Peter Alexander.
Available in ten designs for adults and teens, the collection will be available online and in Peter Alexander stores now while supplies last.
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