Sponsored By

McDonald’s Sew Up Pajama CollabMcDonald’s Sew Up Pajama Collab

In Australia, McDonald’s, known as “Macca’s” has created a pajamas collection with Peter Alexander.

License Global

July 6, 2021

1 Min Read
Maccas.png

McDonald’s, known as “Macca’s” in Australia, has teamed up with Australian sleepwear brand Peter Alexander, to launch an exclusive range of limited-edition pajamas celebrating 50 years of Macca’s in Australia, in a deal brokered by The Joester Loria Group.

“We are so excited to partner with Peter Alexander to launch our very own range of limited-edition Macca’s pajamas,” says Amanda Nakad, marketing manager, McDonald’s Australia. “Ronald, Grimace, Birdie and the Hamburglar are a huge part of our history and we love the sense of nostalgia and fun they bring to making this collection so uniquely Macca’s. We can’t wait to see our customers sporting their iconic PJ’s and joining us in celebration of 50 years in Australia.”

The collection includes depictions of McDonald’s characters like Ronald McDonald, Brimace, Birdie and the Hamburglar.

“We’ve brought to life the iconic McDonaldland characters, the retro feel of the 1970s and our signature sleepwear style in a collection that is sure to bring back memories of childhood treats, late night Macca’s runs and that Big Mac feeling,” says Peter Alexander.

Available in ten designs for adults and teens, the collection will be available online and in Peter Alexander stores now while supplies last.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like