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Mars Announces Intention to Merge With Wrigley

Mars Incorporated announced this week a merger agreement with Chicago-based Wm. Wrigley Jr. Company in a transaction valued at approximately $23 billion. Under the terms of the agreement, Wrigley will become a separate, stand-alone subsidiary of Mars.

April 6, 2018

1 Min Read

With $5.4 billion in sales, Wrigley is a world leader in gum and confections.

The combined company would have a strong foundation of established brands in six core growth categories—chocolate, non-chocolate confectionery, gum, food, drinks, and petcare—including M&M’s, Snickers, Dove, Mars, Orbit, Extra, Doublemint, Uncle Ben’s, Pedigree, Whiskas, Royal Canin, and Banfield. The transaction builds the Mars business by strengthening and diversifying its confectionery business, and enhancing its potential for growth in the chocolate, non-chocolate confectionery and gum categories.

To provide more focus to Mars’ brands and drive growth, the company will be transferring its global non-chocolate confectionery sugar brands, including Starburst and Skittles, to Wrigley.  
 

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