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April 10, 2023
Second Nature Brands has announced the latest innovation from the newest brand in its portfolio. Sheila G’s Brownie Brittle is expanding its candy inclusion offerings through a collaboration with Mars to create three Brownie Brittle x M&M'S Minis mashups. Brand Central, Mars’ licensing agency, put the partnership together.
The three new flavors are:
Brownie Brittle M&M’S Minis
Brownie Brittle Blondie M&M’S Minis
Brownie Brittle Gluten Free M&M’S Minis
“Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S candy brand," says Ashley Dawkins, vice president, marketing, Sheila G’s Brownie Brittle. “We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”
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