Mars and Sheila G’s Brownie Brittle Launch M&M'S Minis Line

Three new snacks will hit shelves.

License Global

April 10, 2023

1 Min Read
Brownie Brittle M&M’S Minis.
Brownie Brittle M&M’S Minis.Second Nature Brands

Second Nature Brands has announced the latest innovation from the newest brand in its portfolio. Sheila G’s Brownie Brittle is expanding its candy inclusion offerings through a collaboration with Mars to create three Brownie Brittle x M&M'S Minis mashups. Brand Central, Mars’ licensing agency, put the partnership together. 

The three new flavors are:  

  • Brownie Brittle M&M’S Minis

  • Brownie Brittle Blondie M&M’S Minis

  • Brownie Brittle Gluten Free M&M’S Minis

“Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S candy brand," says Ashley Dawkins, vice president, marketing, Sheila G’s Brownie Brittle. “We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.” 

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License Global

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