Mars and Sheila G’s Brownie Brittle Launch M&M'S Minis Line
Three new snacks will hit shelves.
April 10, 2023
Second Nature Brands has announced the latest innovation from the newest brand in its portfolio. Sheila G’s Brownie Brittle is expanding its candy inclusion offerings through a collaboration with Mars to create three Brownie Brittle x M&M'S Minis mashups. Brand Central, Mars’ licensing agency, put the partnership together.
The three new flavors are:
Brownie Brittle M&M’S Minis
Brownie Brittle Blondie M&M’S Minis
Brownie Brittle Gluten Free M&M’S Minis
“Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S candy brand," says Ashley Dawkins, vice president, marketing, Sheila G’s Brownie Brittle. “We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”
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