Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
August 14, 2020
Beau Joie Champagne and fashion house Marchesa have teamed up for a limited-edition range of champagne.
Each item in the line will be designed by Georgina Chapman, creative director and co-founder, Marchesa, who collaborated with Brandis Deitelbaum, the founder and creative force behind Beau Joie Champagne. The product partnership kicked off with the release of “couture bottles” of Beau Joie Champagne which are limited to 1,000 units. The initial product is set to be cross marketed to luxury retailers, high-end resorts, retail and hotels.
“Collaborating with a couture fashion brand is very different than most partnerships,” says Deitelbaum in an interview with Forbes. “The design house is overflowing with imagination, which is so much fun and refreshing. The opportunities are endless for what can be created. Fashion people are artists by nature who bring their ideas to life through their clothing.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024