April 6, 2018
The MoonPie brand is entering the confectionery world with MoonPie Bites, a new candy twist on the iconic snack.
Licensee Taste of Nature has developed a bite-sized confection inspired by MoonPie’s traditional flavor triad of chocolate, graham and marshmallow, in a deal brokered by Lisa Marks Associates, licensing agency for MoonPie.
MoonPie Bites will launch in the third quarter across the U.S.
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