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April 6, 2018
Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded footwear collaboration.
The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal.
Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles.
Other highlights from the collaboration include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging.
The FILA x GLX M-Squad shoe is now available exclusively at Footlocker and Fila.com.
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