Sponsored By

JLG to Rep Cheetos and Doritos

The Joester Loria Group is expanding agency representation of PepsiCo North America’s portfolio of beverage brands into the Frito Lay portfolio of snack brands, starting with Cheetos and Doritos.

License Global

April 3, 2019

1 Min Read

The snacks will each take an approach across a range of categories that will tap into each brand’s marketing initiatives and reach fans with unexpected brand extensions.

The Joester Loria Group will work with retailers and manufacturers to develop on-trend brand extensions targeted to brand loyalists.

Read more about:

Joester Loria Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like