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April 6, 2018
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks, in a deal brokered by The Joester Loria Group.
A follow up to the beverage brand's first food extension with Life Water Frozen Fruit Bars, the Sobe fruit snacks will launch exclusively at Walmart Feb. 1 and then roll out to additional retailers throughout the year.
Known for its exotic flavor combinations, the Sobe fruit snacks will launch with and initial flavor assortment of Blueberry/Pomegranate and Mango/Pineapple.
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