JLG Bakes Up New Kellogg's Deals

The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.

Dophes has signed on to develop a line of kitchen accessories including hand towels, oven mitts, pot holders, aprons, scrubbers and drying mats that will celebrate Kellogg’s heritage with a modern feel. The line will be available at mass and mid-tier retailers starting in spring 2015.

Additionally, Evriholder has launched the new Kellogg’s All-Bran Microwave Muffin Maker at Walmart in the U.S. The easy-to-use muffin maker was inspired by Kellogg’s No. 1 most downloaded recipe for All-Bran muffins. Consumers can combine Kellogg’s All-Bran cereal and a few basic ingredients to create scrumptious muffins in minutes using their microwave.