Haribo Appoints IMG as Licensing Agency

Partnership comes ahead of the 100-year anniversary of Haribo.

License Global, Content Editor

November 6, 2019

1 Min Read
HARIBO.png

Haribo has tapped IMG to develop a global suite of licensed creative products that embody the colorful world of the candy maker.

The products will provide multiple new touchpoints for Haribo’s international fan base. The news comes ahead of the brand’s 100-year anniversary. Founded in 1920 by Hans Riegel Bonn, the third-generation family-owned company is now a global leader in the fruit jelly and liquorice business.

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About the Author

License Global

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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