Haribo Appoints IMG as Licensing Agency

Partnership comes ahead of the 100-year anniversary of Haribo.

License Global

November 6, 2019

1 Min Read

Haribo has tapped IMG to develop a global suite of licensed creative products that embody the colorful world of the candy maker.

The products will provide multiple new touchpoints for Haribo’s international fan base. The news comes ahead of the brand’s 100-year anniversary. Founded in 1920 by Hans Riegel Bonn, the third-generation family-owned company is now a global leader in the fruit jelly and liquorice business.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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