September 25, 2020
The Hallmark Channel has created a new way for people to enjoy the network’s signature holiday original movies with the debut of Hallmark Channel Wines.
Created in collaboration with lifestyle wine company Wines That Rock and their agent, Moxie &
Company, the exclusive offerings include two varietals:
“Jingle”, a full-bodied premium Cabernet Sauvignon with aromas of cherry, dark chocolate and a hint of holiday spice; and
“Joy”, a Sauvignon Blanc featuring notes of tropical fruits, white peach and ripe pineapple.
“Over the last ten years, ’Countdown to Christmas’ has evolved into something more than a
collection of holiday movies, it has become a seasonal lifestyle experience,” says Danielle Mullin, senior vice president, marketing, Crown Media Family Networks. “Featuring two exclusive varietals that can be found nowhere else, our Hallmark Channel Wines collection is an exciting new extension of our brand and is designed to enhance our viewers’ enjoyment of the holidays – whether as an accompaniment to our signature movies, an offering at family gatherings, or a unique gift for Hallmark Channel fans.”
Hallmark Channel Wines are sold in several configurations, including a two-pack, four-pack, six-pack or a case of 12 bottles. Only a limited number of these wines will be bottled in time for the holiday season and will be shipped in time for the launch of “Countdown to Christmas.”
“Hallmark Channel has inspired our winemaking team to create a delicious holiday themed
collection that embodies Hallmark Channel’s passion for celebration,” adds Andrew Nelson, wine maker, Wines That Rock. “We thoroughly enjoyed bringing these wines to life. This unique Hallmark Channel Wine Collection really delivers on taste, value and most importantly – some holiday cheer.”
Hallmark Channel Wines arrive on the heels of Wines That Rock’s other recent collection with the WWE.
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