Goetze’s Candy x Sheetz Partner on Milkshakes

New variety of shakes will be flavored with Cow Tales Candy.

License Global

May 11, 2022

1 Min Read
The Strawberry Cream Milkshake.
The Strawberry Cream Milkshake.Goetze's Candy Company

Goetze's Candy Company, manufacturer of caramel products produced in Baltimore, Md., for 127 years, has teamed up with Sheetz, a Mid-Atlantic restaurant and convenience chain, to launch a series of Cow Tales flavor-inspired Sheetz seasonal milkshakes. 

Customers can enjoy the first two limited-edition milkshake collaborations, a Caramel and Cream Milkshake with Cow Tales flavors and Strawberry Cream Milkshake with Cow Tales flavors, at all 649 Sheetz locations located throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. 

"Collaborating with another beloved family-owned operation is the perfect partnership for Goetze's," says Mitchell Goetze, chief executive officer, Goetze's Candy Company. "The opportunity to combine two highly respected brands, bringing together multiple generations of customers, is a treat for everyone. Not to mention, the milkshakes are delicious." 

As the seasons change, so will the Cow Tales flavors swirled into the creamy milkshakes. Caramel Apple Cow Tales will replace Strawberry Cream for the autumn, and Caramel Brownie Cow Tales will ring in 2023. Original Caramel and Cream will remain on Sheetz's milkshake menu throughout the duration of the partnership. 

"Get your sweet tooth ready because, as spring rolls around, we're dropping two new delicious milkshakes that will have our customers craving for more," says Ryan Sheetz, vice president, marketing and brand, Sheetz. "Our Caramel and Cream milkshake will feature the savory and nostalgic flavor of Goetze's caramel and cream, while our Strawberry Cream Milkshake will have customers wishing it was already summer. Partnering with a legendary brand like Goetze's was a no-brainer for us, and we can't wait for our customers to begin enjoying these sweet treats all year long." 

The milkshakes are available for purchase at Sheetz stores at the MTO order kiosk or through the Sheetz app.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like