Sponsored By

General Mills Names Licensing Agent

General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios.

April 6, 2018

1 Min Read

General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Pillsbury, Green Giant, Betty Crocker and Cheerios.

The licensing program will focus initially on apparel and accessories, home and kitchen, seasonal celebrations, gifting, beauty, collectibles and crafts.   

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like