An energy drink inspired by Tetris hits the market.

License Global

June 7, 2021

1 Min Read

In celebration of the Tetris brand’s 37th birthday on World Tetris Day, energy drink company G Fuel announced it has teamed up with The Tetris Company to drop Tetris Blast.

“Tetris is thrilled to be working with G Fuel, one of the biggest names in energy drinks, to deliver the ultimate thirst quencher for game fans,” says Maya Rogers, president and chief executive officer, Tetris. “We see G Fuel Tetris Blast as the perfect addition to our ever-growing lineup of lifestyle products, and what better day for its debut than World Tetris Day.” 

G Fuel Tetris Blast comes in powdered form as part of a limited-edition collector’s box, which includes one 40-serving tub and one 16 oz shaker cup. G Fuel Tetris Blast will also be available to buy as a standalone 40-serving tub worldwide and in 4-packs and 12-packs of G Fuel Cans for customers in the U.S. at later this month.
The new flavor’s packaging is decorated in a rainbow of color and features Tetriminos in their shapes and colors dropping into the rectangular Matrix in true Tetris form.
“We’re honored to team up with the iconic Tetris brand and for the first time in history, take fans from just playing Tetris to playing and tasting Tetris in the form of an energy drink,” says Cliff Morgan, founder and chief executive officer, G Fuel. “With Tetris Blast’s bursting rainbow candy flavor and attention-grabbing packaging, Tetris fans around the world will love sipping on our newest flavor as they make order out of chaos.”

Fans can order their G Fuel Tetris Blast now at

Read more about:

TetrisG Fuel

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like