Sponsored By

French's Releases Mustard Beer in Partnership with Oskar Blues Brewery

New tart-tasting beer celebrates National Mustard Day and adds to French’s line of novel partnerships for the holiday.

License Global

August 3, 2020

1 Min Read
French's Oskar_Blues.png

French’s has partnered with Oskar Blues Brewery to release a Mustard-themed beer.

The partnership comes in celebration of National Mustard Day. French’s limited-edition beer is infused with key lime, lemon, tangerine and passion fruit. It was designed to be a companion beverage to the classic taste of yellow mustard.

"We're stoked on bold flavors at Oskar Blues Brewery, and we never shy away from a challenge," says Juice Drapeau, head brewer, Oskar Blues. "With French's Mustard Beer, we elevated the Classic Yellow Mustard flavor with tangy lemon and lime to create a tropical wheat ale I'd pair with a loaded hot dog on the hottest day of the year."

French's Mustard Beer will be available to order through national CraftShack and at select Oskar Blues Brewery taprooms in Boulder and Longmont, Colo. and Brevard, NC.

"French's enjoys creating new curiosity around a flavor that has been a staple in homes for over 115 years," adds Jill Pratt, chief marketing excellence officer, French's. "The incredible reaction to last year's release of our Mustard Ice Cream showed us how far people are willing to go to savor this favorite condiment.  We promise this French's Mustard Beer will not disappoint either."

The beer adds to French’s recent partnerships for National Mustard Day. Last year, the company teamed with CoolHaus for a mustard-flavored ice cream.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like