Emoji-branded eggs will be available across more than 1,700 points of sale.

License Global

March 18, 2021

1 Min Read

For the second year in a row, Lojas Americanas will be launching a new line of Easter Eggs for 2021 through D´elicce, official licensee of the emoji brand. The products are presented in two sizes: 80g and 130g, both with a gift inside.

“We are excited to work for the second year with Americanas through their own brand D´elicce in Brazil for the Easter Season,” says Celso Rafael, chief executive officer, Lotus Global Mkt, responsible for the brand licensing in Brazil. “They develop high quality products and have a great distribution capacity, which allows reaching consumers in more than 700 cities across the country.”

Emoji brand easter eggs will be available in more than 1,700 points of sale, in the app and website of Lojas Americanas, one of the largest retail chains in the country.

“For the emoji company, it is a great pleasure to be part of this important holiday for children and adults through this amazing partnership with Lojas Americanas and its own brand D’elicce,” says Marco Hüsges, chief executive officer and founder, the emoji brand.

Read more about:

The Emoji Company

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like