July 19, 2022
Dos Maderas, aged rums distilled in the Caribbean and finished in Spain, is launching limited-edition value added products and services featuring custom Tiki mugs alongside their Dos Maderas 5+3 Rum.
These limited-edition mugs will tell the story of the Dos Maderas brand, showcasing its Caribbean origins through design.
"It was important for us to create something that told the Dos Maderas story in a unique way,” says Dave Singh, spirits marketing director, Palm Bay International. “The collection of one-of-a-kind tiki mugs pays homage to this amazing rum while also supporting the culture from which Tiki was inspired. We are excited to launch this initiative and look forward to each tiki mug release expounding on the brand's story."
Dos Maderas rums are finished in sherry casks at the Bodegas Williams & Humbert by master blender, Paola Medina.
This series of glasses will be a collection of one-of-a-kind tiki mugs. The first glass in the collection is called "The Wave,” and is available all year in a value added products and services format sold together with the Dos Maderas Rum 5+3 bottle, a reusable bamboo straw and sail. With limited production, consumers will be able to purchase it in select states, including Arizona, California, Colorado, Florida, New York, Texas, Connecticut, Illinois, Louisiana, Massachusetts and more. The Dos Maderas "The Wave'' has an on-premise cocktail program application as well as traditional retail strategies.
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