Dos Maderas Rum Launches Series of Limited-Edition Tiki Mugs

An ode to Caribbean Roots, Dos Maderas has released custom-made Tiki mugs, with a new design launching yearly.

License Global

July 19, 2022

1 Min Read
License Global

Dos Maderas, aged rums distilled in the Caribbean and finished in Spain, is launching limited-edition value added products and services featuring custom Tiki mugs alongside their Dos Maderas 5+3 Rum.  

These limited-edition mugs will tell the story of the Dos Maderas brand, showcasing its Caribbean origins through design. 

"It was important for us to create something that told the Dos Maderas story in a unique way,” says Dave Singh, spirits marketing director, Palm Bay International. “The collection of one-of-a-kind tiki mugs pays homage to this amazing rum while also supporting the culture from which Tiki was inspired. We are excited to launch this initiative and look forward to each tiki mug release expounding on the brand's story." 

Dos Maderas rums are finished in sherry casks at the Bodegas Williams & Humbert by master blender, Paola Medina.  

This series of glasses will be a collection of one-of-a-kind tiki mugs. The first glass in the collection is called "The Wave,” and is available all year in a value added products and services format sold together with the Dos Maderas Rum 5+3 bottle, a reusable bamboo straw and sail. With limited production, consumers will be able to purchase it in select states, including Arizona, California, Colorado, Florida, New York, Texas, Connecticut, Illinois, Louisiana, Massachusetts and more. The Dos Maderas "The Wave'' has an on-premise cocktail program application as well as traditional retail strategies. 

Read more about:

Dos Maderas

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like