April 6, 2018
The two Italian companies will merge food and fashion as part of their two-year partnership.
GLOBAL–Dolce & Gabbana have partnered with Italian pasta marker Pastificio di Martino to create a limited edition tin of pastas as well as a D&G-designed apron, according to Bloomberg.
In addition to the tin, D&G has designed the packaging for a selection of past shapes–spaghetti, paccheri and penne mezzani rigate. According to Bloomberg, the designs feature southern Italian figures, such as a Sophia Loren-esque brunette holding a plate of pasta, interspersed with colored tiles and the tagline “La Famiglia, La Pasta, e L’Italia!” The apron also showcases these designs.
Dolce & Gabbana will also feature the pasta brand in several of its campaigns.
Furthermore, the D&G-designed packaging and apron mark the first collaboration between the two Italian companies, which entered into a two-year contract together, according to Bloomberg.
Only 5,000 of the tins will be available worldwide, with fewer than 1,000 available in the U.S. In the U.S., the tins will be available online via diMartinoDolceGabbana.com and in select stores including Buon’Italia in Chelsea Market in New York. In London, the tins will be showcased in Harrods’ holiday windows.
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