July 8, 2022
Danone North America, a food and beverage company with a diverse portfolio of dairy, plant-based and organic brands, has tapped Global Icons to lead their U.S. brand licensing initiatives. Danone has a mission to bring health through food and lifestyle to as many people as possible with their brands, including Danimals, Horizon Organic, International Delight, Light + Fit, Oikos, Silk, So Delicious Dairy Free, HappyFamily Organics and Two Good.
Global Icons will work with these brands to identify and secure strategic licensing programs within food and beverage, non-food and experiential categories and marketing collaborations.
"After a thorough agency review, we are excited to welcome Global Icons as an extension of our team," says Linda Bethea, head, marketing, Danone North America. "Their imaginative ideas to extend our brands into culture and new categories, coupled with their comprehensive licensing strategies, promise to fuel growth."
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