Cronus Global and Kung Fu Tea Kick Off Licensing PartnershipCronus Global and Kung Fu Tea Kick Off Licensing Partnership
Agency to launch licensing program for America’s No. 1 bubble tea brand.
August 17, 2023
Cronus Global, an international brand licensing agency, has announced it will be representing bubble tea company Kung Fu Tea, for food, beverage and lifestyle licensing across all consumer products categories. The partnership is intended to tap into the growing $2.7 billion global bubble milk tea market by leveraging Kung Fu Tea’s signature flavors, like Kung Fu Tea Milk Tea, Cocoa Cream Wow and Taro Slush within the food and beverage sector while developing licensed lifestyle products catering to the chain’s fan base and bubble tea enthusiasts everywhere.
With over 370 locations in 38 states, Kung Fu Tea was among the “Fastest Growing Franchises” by Entrepreneur Magazine and named one of Yelp’s top 3 most loved brands in 2023. The bubble tea chain has amassed 400,000 followers on Instagram, 285,000 followers on TikTok and generates 4.7 million monthly impressions on both channels combined. A further indication of Kung Fu Tea's success is the 2 million downloads of the company’s app.
“We’ve had numerous requests for Kung Fu Tea-branded lifestyle merchandise from our fans via social media and through our app,” says Matthew Poveromo, marketing manager, Kung Fu Tea. “We also think the infusion of our signature bubble tea flavors into other foods and beverages will create unique and delicious-tasting product combinations like matcha green tea ice cream or brown sugar waffles. Our partnership with Cronus Global allows us to expand our licensed footprint and find new and creative outlets in which consumers can engage with and experience the Kung Fu Tea brand.”
“Kung Fu Tea is the dominant brand in the rapidly growing U.S. bubble tea market due to its exceptional tasting bubble teas and outstanding customer service,” says Kristin Calzada, president, Cronus Global. “We see a chance to bring Kung Fu Tea’s signature drink flavors to other categories within the food and beverage aisle and also fill the gap in demand for lifestyle products like candles and scent-based items using the sweet, unique and calming scents associated with Kung Fu Tea's popular lineup of bubble teas.”
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