Guarachi Wine Partners and Hearst Magazines have teamed to create a wine inspired by Cosmo readers.

License Global

October 30, 2020

1 Min Read
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Guarachi Wine Partners and Hearst Magazines have announced the launch of a new wine brand Uncorked by Cosmopolitan, in a deal brokered by IMG.

Leveraging Guarachi’s more than 35 years of success, Uncorked by Cosmopolitan is a curated selection of Guarachi’s leading wines by Cosmo’s editorial team. It also features innovative labels designed by the world’s biggest young women’s media brand.

“This is the most natural collaboration we could imagine—Cosmo readers have had 36 million glasses of wine in the last seven days,” says Jessica Pels, editor in chief, Cosmopolitan. “Young women represent a massive wine consumer base, and yet they’re underserved by the current market, which doesn’t target young women at all.”

Available now exclusively on wine.com, Uncorked by Cosmopolitan offers four popular varieties: Rosé, Chardonnay, Pinot Noir and Cabernet Sauvignon. All types are sourced from California appellations including Napa, Sonoma and Central Coast with a suggested retail price of $14.99. Future line extensions are already being developed with Pinot Grigio as the next varietal launch.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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