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April 6, 2018
Beer brand Corona will bring more than 150 unique experiences to fans in more than 20 markets with its Corona SunSets festival, produced in partnership with SFX.
Focusing on music and other key aspects of beach life, the festival launched in Playa del Carmen, Mexico on May 2, and will continue all summer long in the U.K., Italy, Spain/Ibiza, China and Australia.
The Corona SunSets festival series will also host food and drinks, courtesy of globally renowned Chef Andre Amaro and the Shaker Boys, who will concoct Corona-based cocktails.
“Corona represents an opportunity to take a step back from the world and enjoy oneself, whether that is on a beach or at a bar with friends,” says Marcel Marcondes, global vice president, Corona. “The sunset stands as a time every day where you can actually feel the energy of the world shifting from day to night, no matter where you are. Through SunSets we want to embrace this and bring the sunset feeling to all corners of the globe and connect people to our home–the beach–through invigorating music and cultural experiences.”
The Corona brand is represented for licensing in the U.S. by The Joester Loria Group.
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