Coca-Cola to Re-launch Hi-C Ecto Cooler

Sony Pictures has tapped Coca-Cola to re-launch the Hi-C Ecto Cooler in celebration of Ghostbusters’ return to theaters, July 15.

The Hi-C Ecto Cooler was originally launched in 1987 as a tie-in to the original Ghostbusters franchise. The drink’s popularity kept it around for more than a decade until it was discontinued in 2001.

Coca-Cola’s Hi-C Ecto Cooler will launch at retailers across the U.S. May 30.