July 28, 2023
After launching the Chupa Chups Cremosa ice cream last summer, Spanish ice cream company La Menorquina is partnering with Chupa Chups for a crunchy ice cream ball perched on a pink cone.
Inspired by the strawberry-cream Chupa Chups flavor, the treat features a crunchy pink cone filled with strawberry-cream flavored ice cream and strawberry sauce, encased in a white chocolate coating, with caramel chips and sprinkles.
"Once again, this launch exemplifies our joint commitment to innovation, seamlessly blending authentic brands with high-profile collaborations," says Marta Ballesteros, licensing area manager, Perfetti Van Melle.
"The ability to develop new products with Chupa Chups and to keep surprising consumers through continuous innovation are key factors for the success of the products and the international growth of the brands," says Laura Pérez, chief marketing officer, La Menorquina.
The new Chupa Chups ice cream is available for purchase through La Menorquina's mass distribution network and out-of-home channels throughout the EU, as well as in the U.K., MENA, Mexico, Philippines and Singapore.
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