April 6, 2018
New kids’ bath and body collection will include a robust lineup of scents inspired by the classic lollipop brand.
ASIA–Perfetti Van Melle has teamed up with Thailand-based Take n’ Care to craft a range of Chupa Chups-inspired bath and body products for kids and teens in the Thai market.
The new range, titled Don’t Eat Me, is comprised of bath, shower and hair products as well as body lotion, hand cream and nail cream. Each item will also be available in a variety of scents inspired by the “true essence and aromas” of real Chupa Chups. Scents include: strawberry and cream, ice cola, cherry cola, coconut and pineapple, vanilla paradise, green apple and choco mint.
“We are excited to have a new partner on board for the Thailand market,” says Marta Ballesteros, licensing area manager, Perfetti Van Melle. “Take n’ Care has captured perfectly the essence of the brand and its forever fun spirit so they have created a surprising and high quality range of bath products for the first time ever in Thailand. We invite you to discover them.”
The Don’t Eat Me line is now available in hypermarkets, supermarkets, department stores, convenient stores and specialty stores throughout Thailand.
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