Chuck E. Cheese Releases Frozen Pizzas

Family entertainment brand expands with pizza arriving in U.S. Kroger groceries.

License Global

July 19, 2021

1 Min Read

CEC Entertainment, parent company of family entertainment venue, Chuck E. Cheese, is expanding its reach beyond its restaurant walls to offer its pizza directly to consumers’ freezers. The brand has announced a licensing partnership with food manufacturer, Flatlander Foods, to bring pizza to the Kroger Company’s frozen food aisles across the nation.

“We are thrilled to bring Chuck E. Cheese to the grocery aisle with a new product inspired by our famous pizza and created to be enjoyed in family homes across the country,” says Melissa McLeanas, vice president, global licensing, media and branded entertainment development, CEC Entertainment. “This partnership is just the beginning as we continue to grow our licensing division and extend our brand in new categories for families to enjoy outside of our four walls.”

The new Chuck E. Cheese pizzas are available in two flavors: cheese and pepperoni and can be found exclusively at Kroger stores across the country. Each pizza includes an offer for 250 free e-tickets that can be used for future visits at any participating Chuck E. Cheese location.

Read more about:

Chuck E. Cheese's

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like