Chloe’s Launches Frozen Pop Varieties, Expands Retail Presence

Frozen treat pioneer adds new Marvel characters to its fruit varieties.

License Global

April 19, 2022

2 Min Read

Chloe’s, maker of non-dairy frozen novelties, has announced the launch of three new innovations and an expanded retail presence across the country, as consumers continue to opt for cleaner, simple-ingredient frozen treats without artificial ingredients.  

The new varieties include two new Marvel-inspired SKUs: a lemon-lime and orange variety pack featuring Spider-Man and Ghost-Spider and a strawberry-mango pop featuring “Avengers” characters Thor, Doctor Strange, The Falcon and Captain Marvel.  

As the appetite for healthier and cleaner alternatives for families’ busy lifestyles continues to grow, the new Marvel varieties for 2022, which join Chloe’s Spider-Man strawberry-lemon pops and “Avengers” cherry and grape variety pack, will be available at several new retailers representing an area of growth for the brand. They come in a smaller 1.5-oz. pop size with 10 pops per box. Retailers carrying Chloe’s Marvel pops across the U.S. include Publix, Whole Foods, Sprouts, Jewel Osco, Safeway, Albertsons, United, Market Street, Meijer, Giant Food, The Giant Companies, Stop & Shop, Price Chopper, Fresh Direct, WINCO, Raley’s, Giant Eagle, Harris Teeter, Winn-Dixie, Family Fare, Martin’s Super Markets, D&W, Fresh Thyme and more. 

Chloe’s also added to its no sugar added offerings with a grape option joining its no sugar added strawberry pop that launched last year. Chloe’s no sugar added pops are available at Sprouts, Raley’s, Winn-Dixie, United, Market Street, Giant Martin’s, Fresh Direct and more. 

“We are proud to expand our collection with Marvel and offer new varieties with the beloved Spider-Man and Avengers characters that span generations,” says Chloe Epstein, president, co-founder, Chloe’s. “All of our pops are made of the highest-quality ingredients and are free from all the artificial stuff we want to avoid, but still offer an authentic, delicious, nostalgic experience. Both our new Marvel and no sugar added pops are further extensions of our commitment to making better-for-you frozen treats more accessible for all.” 

Chloe’s pops are available in more than 10,000 grocery stores nationwide and online at Instacart, Fresh Direct, Amazon Fresh, GoPuff and others. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like