Casey’s, MTN DEW Release Exclusive New Flavor: MTN DEW OVERDRIVE

New mango, raspberry and lime flavor fusion will be available at Casey’s beginning in June.

License Global, Content Editor

June 15, 2022

2 Min Read
Mountain Dew Overdrive.
Mountain Dew Overdrive.PepsiCo.

Casey’s and MTN DEW have announced the launch of MTN DEW OVERDRIVE, the newest addition to the MTN DEW flavor lineup, exclusively available at Casey’s convenience stores.  

The latest long-term offering, a citrus punch flavor with hints of mango, raspberry and lime flavors, will be available starting in June only at Casey’s, in more than 2,400 stores. 

MTN DEW OVERDRIVE is the first MTN DEW exclusive flavor available at Casey’s and will be sold in 20-oz. bottles and available in fountain. 

“We are ecstatic to carry MTN DEW OVERDRIVE at our Casey’s convenience stores across the Heartland,” says Tom Brennan, chief merchandising officer, Casey’s. “As the third-largest convenience retailer and fifth-largest pizza chain in the U.S., we’re always looking for the most flavorful products to pair with our handmade pizza, and MTN DEW knows a thing or two about flavor. We are looking forward to welcoming DEW Nation and Casey’s fans alike into our stores to taste the delicious combo of MTN DEW OVERDRIVE and Casey’s pizza, and fuel whatever outdoor adventures await this summer.” 

Read More: Applebee’s, Mtn Dew Team for Exclusive Soda Flavor

As part of the partnership, the MTN DEW OVERDRIVE label features several items that pay homage to Casey’s, including a rooster weathervane necklace and barn-shaped buoy highlighting Casey’s founding year. 

“We love how much MTN DEW and Casey’s fans crave outdoor adventures, so we created this unique and flavorful MTN DEW drink to fuel those experiences,” says Scott Henzi, commercial senior vice president, PepsiCo Beverages North America, Central Division. “MTN DEW OVERDRIVE has been tried and tested to be the perfect companion for an adventure-filled day on the lake or trails, or any time you want the crisp, refreshing flavor that only DEW and Casey’s can bring you.” 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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