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Broad Street Takes Burger King International

The Broad Street Licensing Group and its client, Miami-based fast-food giant Burger King Corp., have expanded Burger King’s brand licensing program to include international opportunities. Previously, the brand had only pursued domestic opportunit

April 6, 2018

1 Min Read

The Broad Street Licensing Group and its client, Miami-based fast-food giant Burger King Corp., have expanded Burger King’s brand licensing program to include international opportunities. Previously, the brand had only pursued domestic opportunities.

Carole Francesca, president of Broad Street Licensing, cited recent licenses, including snacks and downloadable cell phone games, as having application overseas. Other close-to-core categories include apparel and accessories in the “lifestyle” channel, and meat snacks and other food extensions tied to the expansion of the snack food rollout.

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