May 10, 2022
Brand Central has announced their newest client – Bimbo Bakeries USA, known for their portfolio of brands including Entenmann’s, Little Bites, Thomas’, Boboli and more.
“We are excited to have found such a strategic partner in Brand Central,” says Alicia Rosas, vice president, innovation, Bimbo Bakeries USA. “We are looking forward to seeing how our many beloved brands can be extended into new and unexpected categories.”
Brand Central has been tapped to help the Bimbo Bakeries USA brands extend into new food and merchandise consumer product categories as well as partnership collaborations. This comes on the heels of Brand Central inking a deal between Black Paper Party and various licensees for Walmart. Additionally, Brand Central will also help expand Bimbo Bakeries USA’s product range by securing the rights to intellectual properties to drive growth and enter new opportunity spaces through new licensed products.
“We are so thrilled to have these passion brands as part of our client portfolio,” says Ross Misher, chief executive officer, Brand Central, “The affinity for brands like Entenmann’s, Little Bites, Thomas’ and Boboli span generations and are prime for brand extension in multiple categories, especially food. We are looking forward to finding ideal licenses for Bimbo Bakeries USA to acquire across their vast bread and sweet goods portfolio.”
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