The collection launches at Walmart this October.

License Global

May 5, 2022

1 Min Read
Black Paper Party

Black Paper Party, an online destination for holiday wrapping paper and gift bags celebrating Black joy and culture, has teamed up with Walmart to bring their brand to retail for holiday 2022.  

Last year, Black Paper Party signed Brand Central as their exclusive licensing agency who inked a deal between Black Paper Party and various licensees for Walmart. Brand Central brought on four new licensees to execute the 8-foot statement: Glitter Paper for wrap, bags, treat sacks, and tags, Grupo Ruz for ornaments, decorative figures, plush, signs, nutcrackers, stockings, and snow globes, IG Design Group for wood décor, and decorative plush and Dyno Seasonal for stockings. 

“We are thrilled to be working with Walmart on this huge leap for our brand,” says Madia Willis, chief executive officer, Black Paper Party. “Our vision has always been for Black Paper Party to be a household name and we know Walmart is the perfect destination to amplify our vision.” 

In addition to Walmart, Black Paper Party and Brand Central are continuing to build the brand through additional licensed partnerships including Zrike for beverageware, housewares, and serve ware, Brand Castle for baking mixes, baking activity kits, pre-baked cookies, and décor kits, Mad Engine for apparel, sleepwear, and sleep accessories and Morris National for food gift sets, chocolate, confections, and candy. 

Read more about:

WalmartBrand Central

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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