Beyond Raw LIT, GNC Release Jolly Rancher Grape Flavor

Beyond Raw LIT and GNC have added Jolly Rancher's grape flavor to the roster of pre-workout mixes.  

Jolly Rancher Grape is the newest Jolly Rancher flavor in the Beyond Raw LIT roster, including watermelon, green apple and blue raspberry.  

"We're excited to continue our partnership with The Hershey Company and introduce Beyond Raw Lit Jolly Rancher Grape pre-workout powder and on-the-go to our consumers," says Kevin Maloberti, vice president, merchandising, GNC. "Beyond Raw fans are intense and loyal, and they know our unmatched formula creates results. The launch of this new flavor partnership epitomizes our commitment to product innovation by showcasing formulations that taste great, bring fun into your workout and help you Live Well." 

"Launching Beyond Raw Lit Jolly Rancher Grape is another opportunity to bring our absurdly bold Jolly Rancher flavors to life beyond the candy aisle," says Ernie Savo, senior director, global licensing, The Hershey Company. "Our continued partnership with GNC allows us to create a new path for consumers to experience the mouthwatering Jolly Rancher flavors and are thrilled to add grape to the lineup."